Presented at: GSEF2016 Montreal

Organisation: Secretaria Especial de Desenvolvimento Econômico Solidário - Prefeitura da Cidade do Rio de Janeiro (Government and public agencies)

Date: September 8, 2016

Presenter: M. Ana Asti (Solidarity Economy and Fair Trade Manager)

Contacts: ana.asti@parceriasocial.com.br

Summary: 

The campaign to make Rio a Fairtrade Town aims to involve the entire carioca capital in promoting the consumption of healthy and sustainable products according to the principles of fair trade.
As a result of campaign Rio will be declared as a Fairtrade Town, becoming the first capital in Latin America to receive this recognition. To fulfil this challenge, the campaign will need to achieve five goals. One of them is to ensure that certified and sustainable products can be easily found in more than 200 shops and restaurants.the

Besides the five basic Fairtrade Towns goals, Rio also included 2 new goals in its campaign, corresponding to programs that stimulate sustainable local food production, as well as market development for solidary economy businesses and cooperatives. In this sense, the city has been implementing public policies as the Solidary Economy Carioca Markets (Rio Ecosol) and the Organic Carioca Markets.