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| Breakout Session 15 |
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Session Organiser:
BeautifulCoffee |
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| Introduction |
Brand name: Beautiful Coffee
Type: nonprofit foundation/social enterprise
Mission: “Using trade that worsens poverty, as a means of eradicating poverty”
We try to use the current trade, which deepens poverty, as a means of eradicating
poverty through Fair Trade. We think that the unfair trade structure preventing the
poor from emerging from poverty is one of the main causes of poverty. We believe
that if trade is fair, it can be a great means of distributing wealth and solving poverty.
To eradicate poverty through trade, we try to support marginalized producers’ selfreliance
through partnership based on communication and respect, raise questions
about unfair trade structure and corporate practices based on the support of
consumers and citizens, and prove that we can realize righteous and sustainable
business as a pure fair trade. |
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Core Business
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1) Distribute fair trade products to about 1,300 online and offline stores
- Brewed coffee brand ‘Gift’: ‘A gift from Himalayas’, ‘A gift from Andes’, ‘A gift from Kilimanjaro’
- Organic fair trade brand ‘Equal’: Equal Americano Black/Sweet, Equal Chocolate Real Dark/Sweet Dark
- Others: fair trade coffee mix mocha, honest hot chocolate (10T/20T) |
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| 2) Core activities supporting the area of coffee production |
| Business Name |
Period |
Contents |
| Social Premium
(community
development fund) |
2010~present |
Provide Gulmi Nepal, Naranjillo Peru and Gumutindo
Uganda cooperatives with social premium |
| Support
sapling∙equipment |
2009~2010 |
Provide coffee sapling to increase the income of farming
families in Nepal
Support some of the costs of purchasing cooperative
vehicles for coffee transportation and visit to village |
| Rebuild schools |
2009~2010 |
Rebuild Kalika school in Pidim, Nepal the area of black tea
production |
| Provide scholarship |
2009~2011 |
Gulmi cooperative (2009)
Provide KTE (Kanchenjangha Tea Estate) scholarship (2011) |
| Coffee quality
improvement project |
2011~ |
Provide coffee producers in Gulmi cooperative with training
on coffee quality (method of cultivation, cupping, etc) |
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